Reputation Management services we provide

Reputations are not what a company is but what people think about a company.  It does not matter how hard your build the character of the true organization, if the reputation is not present, then the character does not matter.

“Character is like a tree and reputation like a shadow.  The shadow is what we think of it; the tree is the real thing.”

Abraham Lincoln

Therefore, no matter how hard a company has struggle to build a character the reputation of that company will be what people will relate to.

In building a reputation there are four fundamentals that must be adhered to:

  1. What others think and portray that have used your product or service.
  2. The message that the company provides to the marketplace.
  3. The professional image of the company, either brick and mortar or electronic image
  4. How easy it is to find the company and the product or service it offers.

Key Elements of Reputation Management

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Overview of a Reputation Plan

  • 1. Evaluate Your Current Online Reputation

    We survey the current conditions of online reputation and what has been recorded at the various business listing sites and complaints sites.  Then we run various keyword searches to determine the SEO rankings of good and bad links online.

  • 2. Evaluate the current internal conditions and processes of a company

    We evaluate the current processes, documentation and training that take place within a company to see if there are any internal conditions that either have caused the issues of reputation or could potentially become an issue.

  • 3. Determine external corrective action with online reputation.

    Working with the web sites, social media, blogs and other company content, a determination is made of how to improve the SEO along targeted keywords to improve reputation.  Monitor all review and thread websites that could be publishing detrimental information and address issues with customers and internal

  • 4. Determine internal corrective action with processes, training and quality of product and services

    Complete internal evaluation, put in place immediate fixes, longer term corrective action, training and monitoring processes that need to happen to eliminate errors.  Identify the requirements of key positions and see that those requirements are met.

  • 5. Establish Monitoring, Reporting and Corrective Action processes long term

    Work with management of company to establish a longer term reputation plan that includes monitoring issues, continuous reporting and corrective action plans that will keep reputation issues from becoming longer term issues.