When a customer service team knows and feels confident in the “WWTCW” (What Would The Client Want) approach, agents are truly empowered to do the right thing. I believe that SMART Solutions agents possess a strong understanding of this approach. They know that there are no negative repercussions for satisfying a customer. They skillfully acknowledge, apologize, and correct the issue, and they are empowered to throw in ‘something extra’ to leave that customer with a positive, warm and fuzzy feeling toward our brand. That’s the secret to outstanding customer care.