Mark has over 25 years as an innovator in the call center industry, Mark has successfully directed the operations of my own businesses and multiple fortune 500 organizations.
In 1992 Mark started Ad^Rite Marketing, a pharmaceutical advertising company that specialized in prescription packaging advertisements for the health care and related industries. In 1993 Mark successfully spun off Ad*Rite into an organization called ATS Marketing Research, a product and political research firm specializing in phone surveys, measuring the attitudes and thoughts of consumers and voters in the U.S. and around the world.
After selling his stake in ATS, Mark led the operations for multiple Fortune 500 companies, including AT&T, DIRECTV, and Barnes & Noble.
Mark has directed several BPO organizations such as CCI, Accent Marketing, The Results Companies and Faneuil Inc. Clients included Sprint / Boost Mobile, Verifone, Murray, WellCare and Florida Department of Transportation.
In 2015 he started Kennedy & Associates, a call center consulting firm specializing in metric performance improvement, call center acquisitions, start up, growth management, senior management recruiting, quality improvement and training evaluation. Clients include, Celebrity Cruise Lines, Peddle, BrightView, Ford Motors, Accent-Ventures, among others.